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There’s greenwashing, and then there’s GREENWASHING, and sadly, it’s often hard to tell the difference. Sometimes greenwashing is a purposeful and blatant distortion of the truth. Often, it takes the form of half-truths or little green fibs. But just as often, it’s accidental...

The recent International Roofing Expo in Las Vegas didn’t provide much in the way of new technology or brand new products – of course, that show rarely does; the roofing industry isn’t exactly on the same technology schedule as, say, the IT industry. Even so, the show is always interesting...

February may seem like an odd time to bring up the subject of cool roofs and their AC-savings, but the reality is that in many northern cities (like here in frigid Milwaukee), the freezing winter months are when the argument about the merits of using cool roofs really heats up. The question is whether...